Frienguin:
An app to help you find friends
LOGO DESIGN
ILLUSTRATION
Frienguin is an app designed to help people form meaningful, lasting friendships. For its visual identity, I created the logo and a series of custom illustrations.
The logo features two figures coming together to form both a penguin’s face and the infinity symbol—representing connection, companionship, and friendships that stand the test of time.
A set of illustrations to establish the brand
To further develop Frienguin’s playful character, I created a series of custom illustrations and designed a brand mascot that brings the app’s personality to life across different touchpoints.
These illustrations strengthen the brand’s character and provide a flexible visual language that can be applied across app features, campaigns, social media, marketing campaigns, product launches, presentations, website content, printed materials, and other brand assets.
