The Baking Flower:
A bakery fresh as a flower sense
LOGO DESIGN
During my UX/UI and Digital Design studies at Vakalo College, I was challenged to develop a brand from the ground up—from naming and concept development to its visual identity.
My concept was The Baking Flower—a bakery brand built around a simple play on words. While "flower" sounds almost identical to "flour", it also evokes the beauty of its freshly baked products. The logo builds on this concept through a bold serif wordmark paired with an expressive, hand-drawn floral design.
