BEMOVE:
Adding fitness into your everyday life
BRANDING
UX / UI DESIGN
BEMOVE is a fitness and wellness app developed as part of my Bachelor’s thesis. It brings physical activity and mental well-being into one experience, offering strength workouts, structured running programmes, and guided meditation exercises.
The name BEMOVE comes from the words “become” and “movement,” representing personal growth through consistent physical activity. The concept is built around the belief that movement is not only about performance, but also about building confidence, developing healthier habits, and becoming a stronger version of yourself.
I developed the project’s visual identity and digital experience, including the logo, branding system, illustrated characters, and user interface design. Each element was designed to work as part of a cohesive and recognisable visual language.
My goal was to create an energetic, approachable identity that motivates users without feeling overwhelming or intimidating. The illustrated characters bring personality and encouragement to the experience, while the interface presents the app’s different activities in a clear, consistent, and engaging way.
